Blue Frog Breakfast

In a world where sustainability is often a buzzword, Blue Frog Breakfast stands out as a brand that lives and breathes its values. From its B Corp certification to its climate-positive operations, Blue Frog is redefining what it means to be a responsible food producer in Aotearoa.

At the heart of Blue Frog’s mission is a commitment to environmental regeneration. In 2024, the company achieved a remarkable milestone—only 10% of its waste went to landfill, with a target to reduce this to under 5% by year’s end. Their packaging is a model of circular design: bags are made from 44% post-consumer recycled plastic (moving to 55% in 2025) and are soft plastic recyclable in Australia. This initiative alone removes more than 10 tonnes of plastic annually from their product lifecycle.

Blue Frog’s energy use is equally impressive. They operate on 100% regenerative energy—solar, wind, and hydro—and offset 120% of their carbon emissions through their partnership with Ekos, making them climate positive. Their new manufacturing plant, set to open in Q3 2025, will feature 2,000sqm of solar panels, generating 30% of the site’s energy needs. It will also harvest 100% of its rainwater, further reducing environmental impact.

However, Blue Frog’s sustainability story goes far beyond infrastructure. They’ve pioneered a culture of care—both for people and planet. As a Living Wage employer, they provide health insurance to all staff and partner with Be.lab to create an inclusive workspace where everyone is celebrated. Their company-wide volunteer days see operations pause so the entire team can lend a hand to community causes.

Social impact is woven into their business model. For four years, Blue Frog has partnered with Wellington City Mission to keep the shelves of the social supermarket stocked with nutritious cereal. They donate over 10,000 bags of cereal annually to not-for-profits across New Zealand. Their “not-so-pretty” cereal—perfectly edible but not retail-ready—is sent to Kiwiharvest, ensuring it nourishes those in need rather than ending up in landfill.

Blue Frog’s products reflect their ethos: clean, wholesome, and locally sourced. Their Macadamia, Almond & Manuka Honey cereal is a celebration of New Zealand ingredients, featuring nuts, seeds, bush and manuka honey, and natural flavourings like vanilla from Tonga and New Zealand. No sugar, no artificial additives—just real food, made with integrity.

This is a company that doesn’t just make breakfast—it makes a difference. With bold goals, transparent practices, and a deep commitment to community and climate, Blue Frog Breakfast is a true sustainability hero. Their journey proves that doing good and doing business can go hand in hand—and that every bite can be a step toward a better future.

Learn more about Blue Frog and purchase their cereal here.